For 20+ years, I’ve used words to help brands tell their story, find their voice and connect with others.

I’ve loved writing for as long as I’ve loved reading — ever since I was six years old, making weekly pilgrimages to the local library to max out my allocation. After studying English Literature at university, I was lucky enough to be hired by a design agency as a junior copywriter. Creativity, camaraderie and collaboration: I’d fallen into the career of my dreams.

Since then, I’ve worked on countless brand and voice projects across three continents with some of the best agencies in the business including DesignStudio, Mother Design and venturethree. I’ve also been part of in-house creative teams at Meta and Wise.

Services

  • Strong brands need strong foundations. I’ll bring together all the essential ingredients of your brand — your purpose, mission, values and narrative — to set you up for success.

  • What’s in a name? Answer: a mix of creative flair and strategic rigor. I’ll help you work out the kind of name you want and create a list of inspired, ownable options.

  • How you speak is just as important as what you say. I’ll craft a distinctive voice that sounds like you, wrapping it up with practical guidelines to help you put it into practice.

  • What you say should differ according to the audience, the channel and the context — while also sounding like it comes from the same place. I’ll help you balance specificity and consistency.

  • Unpopular opinion: the written word can’t do it all. I’ll design and run engaging workshops for your team, your agency and anyone else who writes on behalf of your brand.

  • Ever wanted someone to just take care of your words for you? I’ll bring your voice to life in your website, your advertising campaign, your packaging and anywhere else that needs it.

“Rena is one of the most talented writers I've had the pleasure to work with. Her words are sublime and her ideas are strong — always underpinned with creative insight and strategic clarity. I would thoroughly recommend her to lead any team in solving challenging problems with surprisingly elegant concepts.”

Louise Jorden,
Independent Creative Director