Here’s a flavour of some recent and memorable projects. Over the past two decades, I’ve worked for brands in almost every sector, from fintech to FMCG, energy to entertainment. Feel free to get in touch for more examples.
Wise
Verbal identity / Copywriting
“The jewel in Rena's crown is her ability to ask sharp questions that unlock distinctive storytelling. Her blend of strategic rigour and creative flair helped deliver a bold launch for our bold new voice, ultimately touching every surface of the brand. She brought a steady hand and creative confidence to a brand in transition, and was equally up to the task of guiding us through the next chapter.”
Claire Grinton
Director of Brand & Creative at Wise
Meta
Naming / Messaging / Copywriting
“With a keen eye for detail and a knack for storytelling, Rena is a powerhouse creative. She brings a wealth of experience and considered craft to every project. By combining strategic thinking with creative insights, she’s great at shaping brand voices and driving engagement.”
Ilka Mourao,
Creative Director at Meta
Irish Chamber Orchestra / Opening Line
Training
“Rena demystified the writing process for a team of non-writers with aplomb. Her easy-to-follow exercises, personable facilitation style and incisive feedback gave the team the skills and confidence to write their own website copy to an exceptional standard.”
Zosia Swidlicka,
Founder of Verbal Branding Studio Opening Line
The Goldsmiths’ Centre / Opening Line
Copywriting
Lloyds Bank
Verbal identity / Copywriting / Training
Odeon
Storytelling / Verbal identity / Training
